The 5 Key Dimensions for Achieving B2B Pricing Excellence
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Join Stephan Liozu, Ph.D., Pricing Evangelist and Founder of Value Innoruption Advisors, to understand the need for a different approach to pricing transformations. With insights from his latest book, The Pricing Journey: The Organizational Transformation Towards Pricing Excellence, Dr. Liozu will discuss the 5 C model of transformation which relies on change, capabilities, champions, confidence, and center-led organizational design to create effective and lasting pricing strategies.
Viewers of The 5 Key Dimensions for Achieving B2B Pricing Excellence will learn:
How pricing orientation and pricing realization lead to pricing excellence
The pricing capability grid and the five zones within the grid
The 5 C transformational model applied to several real-life transformational projects
How to develop organizational confidence in pricing
Don’t miss your opportunity to understand the need for a different approach to pricing transformations.
Stephan Liozu
Stephan M. Liozu is Chief Value Officer of the Thales Group. He is also an Adjunct Professor & Research Fellow at the Case Western Research University Weatherhead School of Management. Stephan holds a Ph.D. in Management from Case Western Reserve University (2013), an MS in Innovation Management from Toulouse School of Management (2005), and an MBA in Marketing from Cleveland States University (1991). He is a Certified Pricing Professional (CPP), a Prosci® certified Change Manager, and a Strategyzer Business Model Innovation Coach. Over the past few years, Stephan published academic articles in the Journal of Revenue & Pricing Management, Business Horizons, MIT Sloan Management Review, and Industrial Marketing Management. He has also written several articles on strategic pricing issues for the Journal of Professional Pricing and is a regular presenter at Professional Pricing Society conferences in Europe and North America as well as the Strategic Account Management Association conferences. He authored three b
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