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Three B2B Sales Trends Since the Last Pandemic: How to Succeed in Human and Business Terms This Time Around

At LeveragePoint, we recognize that COVID-19 will have an impact on society that transcends the world of B2B sales and marketing. Our thoughts and prayers are with those providing care and those ...

The Value Coach’s Playbook 1.2: Midfielders. Differentiate and Identify Sources of Value

Value Coaches Ask Good Questions. Value coaches in B2B organizations are on a mission.  Our objective is to drive our teammates to strong value content by asking the right questions. Previously, ...

May the Best Solution Win: Selling Strategies to Convey Your Superior Value Q&A

For our February Webinar, Mike Wilkinson shared secrets to understanding and communicating your value throughout the sales process, and winning deals when you have the best solution.  To ...

The Value Coach’s Playbook 1.1: Midfielders. Prepare to Quantify Value – Frame the Discussion

Coaching.  Coaches make the difference between pickup soccer and championship football. Great coaches prepare their team mentally and physically.  During the match they orchestrate player ...

Enhance Your Sales Performance by Selling Value Q&A

For our January Webinar, Tim Smith, PhD shared strategies for incorporating value into your sales process with strategy and tools. To conclude the webinar, he answered some questions from the ...

Improve B2B Commercial Decisions. Navigate Your Customer’s Journey to Value with Strong Adoption Programs.

Welcome to the age of buyer empowerment.  In embracing the aim of enabling B2B buyers, we naturally position the customer’s journey as a pivot point for our business plans and decisions.  The ...

Realize Value from Product & Service Bundles Q&A

For our November Webinar, Peyton Marshall shared strategies for designing packaged product and service offerings based on customer value. To conclude the webinar, he answered some questions from ...

End of Year Blog Roundup: Our Favorite Posts of 2019

To conclude 2019, we look back to some of our favorite blog posts of the past year.  Over the past year, we have written about topics as diverse as ways to implement value into product ...

2019 Content Roundup: Our Favorite Whitepapers, Videos and Webinars of 2019

As the year (and the decade) come to a close in the coming weeks, we look back to some of our favorite whitepapers, videos, and webinars from the past year.  Since January, we have explored ...

What Do Your Existing Products Deliver to Your Customers? Five Disciplines to Embed Value Management in Product Management

Two of the Five Hot Jobs for MBA Graduates, according to U.S. News & World Report are “Product Manager” and “Product marketing manager and brand marketing manager.”[1] McKinsey recently ...

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