Guest post by Stephan Liozu of Ardex America Inc.
Of the three main approaches to pricing in industrial markets ─ cost-based, competition-based and value-based ─ the latter has been shown ...
One of LeveragePoint's customers is introducing our value-based pricing platform to its suppliers! At first this may seem counterintuitive. Most companies adopt value-based pricing because they ...
What a wild year - an earthquake and tsunami in Japan, the Arab Spring, economic turmoil in Europe, fiscal uncertainty in the US, and the normal (the new normal) fluctuations in commodities ...
On November 30 we gave our final webinar for 2011, Capturing Value - The Road Ahead. To view On-Demand check out our Resource Center.
The difficult economic environment in 2011 lead many ...
Big data has become a powerful theme over the past year. A Google search on “big data” generates 7,730,000 hits. A useful survey post by Julie Hunt on Big Data, Intelligence and Multi-Faceted ...
Another of our simple LinkedIn polls. These polls are meant to provoke discussion amongst people interested in pricing and its strategic connections to product management, marketing, sales and ...
It is generally agreed that in most B2B transactions the price is negotiated as part of the overall deal. Price plays an important role in the sales process, but pricing experts and sales often ...
Our January 26 Webinar on Value-Based Pricing in the New Product Development Process drew an engaged audience of about 50 people. To view On-Demand Visit: leveragepoint.com/resources/ We had a ...
Last week I attended the Salesforce.com annual Dreamforce gathering in San Francisco (their 8th, my 2nd). Once again it was a most impressive turnout in terms of size (15,000) as well as in ...
Our Thursday November 18 webinar "Avoid Discounting Using Value-Based Pricing" was well attended and provoked some strong responses. Discounting is a sore point across sectors, and clearly "Just ...
