In our April webinar, Jim Geisman, Founder and Principal of Software Pricing Partners, talked with us about how the nuances of complex sales negotiations and ideas that can save you valuable ...
You Don't Need to "Throw in the Towel"
Guest post by Stephan Liozu
Pricing can be a complex process. Many industry managers also consider pricing to be a headache, and some firms have even ...
Value Selling is a term to describe what high performing Sales professionals do day in and day out. At its core, Value Selling is about effectively communicating to customers how your solutions ...
In our March webinar, Stephan Liozu, CEO of Ardex Americas, talked with us about how his mid-sized manufacturing company transitioned from a cost-based to a value-based pricing strategy. To ...
In our March webinar, Stephan Liozu, CEO of Ardex Americas, talked with us about how his mid-sized manufacturing company transitioned from a cost-based to a value-based pricing strategy. To view ...
Marketing teams in the B2B world spend thousands of hours carefully crafting marketing materials aimed at communicating the value proposition of their products and services. We've all seen the ...
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Over the past few years, I have been given the opportunity to learn how firms transform their pricing orientation from cost or ...
COMPLETING THE PRICING MATURATION PROCESS
George Cressman is founder and president of World Class Pricing, a consultancy specializing in helping clients build world class pricing ...
As our customers quantify the value of their products and services they sometimes run into interesting scenarios. We see that this customer’s solution delivers very high levels of economic value ...
In a recent published paper, I reported that only 9% of business schools in the United States offer a dedicated elective in pricing. Only a few reputable business schools also offer an executive ...
