Big Data Meets Pricing
"Big data is where cloud computing was 5 years ago..."
Quoted from a recent conversation with an executive at a major cloud infrastructure company. That statement strikes us as a bit ...
10 Pricing Mistakes Suppliers Make With Procurement
Guest Post by Jerry Bernstein. This was originally published in the Sept 2010 edition of 'The Pricing Advisor'
Customers who involve procurement in their purchases are in a stronger ...
The Power of Value Modeling in the Pricing Council
Guest Post by Stephan Liozu
Our July pricing council at ARDEX Americas was probably one of the best council meetings since the launch of the process 18 months ago. We engaged in ...
Parker Hannifin’s Best Practices for Pricing New Products
In a LeveragePoint webinar, Improving the Value Proposition for New Products, Dick Braun described Parker Hannifin's WinStrategy, which transformed the company into a top-tier financial ...
Value-Based Pricing Hygiene Factors
For a value-based pricing (VBP) strategy to be successful two elements are essential:
1. there needs to be a company-wide focus on customer value creation
2. the processes necessary for the ...
Value Modeling Creates Sustainable Value-Based Pricing
One of ARDEX Americas' marketing priorities is to measure differential economic value versus the competition by conducting systematic quantification of value drivers for its products and ...
Top 5 Business Challenges in the Specialty Chemicals Industry
Chemical executives today face tremendous pressure in protecting margin in the midst of economic uncertainty. Over the past year, our customers have successfully dealt with five specific ...
Nine Best New Product Pricing Practices
Guest Post by Jerry Bernstein
1. Use a Process
One of the most challenging tasks a marketing organization will face involves setting the "right" price for a new product. New ...
Does Your Company Need a Chief Value Officer?
The world of business and economics change fast and is getting more complex every decade. Firms are faced with the choice to adapt, reinvent, and differentiate themselves or die. Over the past ...
Ask the Expert with Stephan Liozu from July 2012 Webinar
Organizational Confidence: Generating "Pricing Superheroes"
Stephan Liozu, CEO of Ardex Americas, described why organizational confidence is a necessity for pricing excellence. He identified ...
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