3 Key Themes From Pricing Conference in Pittsburgh
Last week, pricing professionals gathered in downtown Pittsburgh to share insights, trends, and best practices for pricing. The event, hosted by the Western PA Pricing Professionals ...
A Case Study for Learning Value-Based Pricing: Simon Graduate School of Business
This is a guest post written by Professor Rick Cardot, Director of Center for Pricing at the Simon Graduate School at the University of Rochester. The Simon School, known for its economics-based ...
14 Steps To End the War Between Sales & Marketing
Guest Post by Ian Smith
We have all heard the rhetoric. If these marketing guys had a target on their backs they would understand what pressure was really like! The sales team is just lazy. ...
A Demonstration of Best Practices For Value Modeling
Strategic pricing experts advise B2B companies to set prices based on their tangible economic value. This approach, known as Value-Based Pricing, has proven to be more profitable than either ...
How You Can Measure Value and What It Means to Your Business
Companies often struggle with the critical but difficult task of quantifying the economic value their offering brings to their customers' bottom line. The following is an excerpt from Stephan ...
Common Competitive Pricing Intelligence Questions Answered
Ask the Expert: Follow Up From September 2012 Webinar
Our latest webinar, "Competitive Intelligence and Pricing", featured Brian Clarke, VP of Pricing Evaluation at IDC, who described the ...
How To Deal With Aggressive Discounting Competition: Ask the Expert
Guest Post by Chris Provines, Founder at Value Vantage Partners
The post below is a response to an interesting question sent to our pricing experts.
Q: The marketplace I compete in uses ...
Quantifying the Value of Social Media
HootSuite CEO Ryan Holmes published an interesting article on Fast Company that examined the misguided perception in the C-suite that social media is harmful to the bottom line. As he puts it, ...
Bridging the Gap With Value Modeling
Guest Post by Stephan Liozu
Firms are composed of various departments, functions, departments, regions and divisions. It is therefore not uncommon to find information silos, mini “kingdoms” ...
Promoting Value Propositions with Social Media
Why Understanding Value is Critical for Revenue Performance Management
Revenue Performance Management (RPM) is transforming B2B marketing, and how marketing and sales processes interact. The ...
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