8 Rules for Launching New Products
Guest Post by Ian Smith
New product development has been identified by industry leaders as the most important opportunity for capturing value and maximizing profit. The overall ...
Case Study: Extending the Product Lifecycle in Specialty Chemicals
New product development has been identified by industry leaders as the most important opportunity for embedding value-based strategy to maximize customer value and profit. However, leading ...
A User’s Guide to Value Modeling
Value modeling is a science that cannot be improvised. Critical business decisions from product development, through marketing to pricing and sales are based on value models. Consequently, many ...
The Value Pricing Chain Part 2
Guest Post by Jerry Bernstein. This was originally published in the Aug 2012 edition of 'The Pricing Advisor'
Link 3: Selling Value
The keys to selling value are:
Communicating value ...
The Value Pricing Chain Part 1
Guest Post by Jerry Bernstein. This was originally published in the Aug 2012 edition of 'The Pricing Advisor'
Many companies want to implement value pricing, but have had limited success in ...
The One Minute Elevator Pitch
Guest Post by Stephan Liozu
Are you able to clearly articulate the value proposition for your strategy, your business model, or your products and services? Can you recite in one quick minute ...
4 Key Themes from Fall PPS Conference
Last month, the Professional Pricing Society held its 2012 Fall conference in Orlando, bringing together pricing professionals from around the country to learn impactful strategies, tactics, and ...
Value-Based Upselling
Guest Post by Dan Hodder
We’re all familiar with the cannibalization that occurs when a seller launches a new product, which takes share from other products in the portfolio. This phenomenon ...
The Power of Language: Why Consistency Is Critical For Value Management
Language is powerful. It is even more critical in the world of business. There are various definitions of what language is. One definition sees language as “a system of communication that ...
Price vs Value Management – Know the Difference
Guest Post by Tom Nagle
This is an excerpt from Tom Nagle's new article titled "Price vs. Value Management - Know the Difference". To read the full article, please click the link at the ...
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