[Note: Excerpted and adapted from the forthcoming book, The ROI of Pricing, Measuring the Impact and Making the Business Case (publisher: Routledge).
For business to business (B2B) ...
By: Dr. Stephan Liozu
Transforming the mindset and DNA of a firm from cost to customer value is a long term project requiring transformational change and leadership. It also ...
By: Dr. Stephan Liozu
Crafting positive, inspiring and practical value stories and messages should be done in teams with help from the best creative writers in your organization. I ...
You can use custom templates to bring your value proposition to life. Completely customize the look and feel of your sales interface to reflect your corporate branding, and use multiple ...
By: Dr. Stephan Liozu
There is a lot of confusion about what value selling is and how it is different from negotiation. These two constructs are quite often mixed up and interchanged ...
Follow Up from July Webinar with Tim Rowlands and Greg Wagner
To view our webinars and other resources please visit our Resource Center.
Q: How do you convert a price and product ...
Follow Up from July 2013 Webinar with Tim Rowlands and Greg Wagner
In Wednesday's webinar, "How To Capture Value With Demanding Customers," Tim Rowlands of Edgeworth Inc. and Greg ...
Follow Up from June 2013 Webinar with Kalypso
To view our webinars and other resources please visit our Resource Center.
Q: How do you take into account the competitive landscape ...
In recent weeks, as many publicly traded manufacturing companies announced their quarterly projections, results have been mixed. Whereas General Electric expects an increase in earnings despite ...
Follow Up From May 2013 Webinar with John Hogan
To view our webinars and other resources please visit our Resource Center.
Q: What happens in markets where competitors are ...
