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September 2014 Tool Tip: Creating Complex Value Driver Formulas

Question: How do I create complex value driver formulas? Answer: One of the great advantages of using LeveragePoint for your value modeling (vs. spreadsheets, for example) is the ...

Delivering Value Faster Using Agile Development and Lean Startup Methods Part 3: Customer Success Metrics

Whenever B2B enterprises build new functionality into products they should seek to improve overall customer success metrics. To more fully understand how improvements impact customers, ...

Confessions of a Spreadsheet-Aholic: Using Value Maps in B2B Product Positioning

Maps capture our attention in a way that words never will. Before Columbus, sea monsters drew our eyes away from rough inaccurate shorelines. Excitement over map reading in the automotive ...

3 Steps to Quantify Intangible Value

When B2B professionals talk about “intangible” value, they often refer to so-called “soft” value drivers like brand, quality, or reliability. Despite these being critical differentiators for B2B ...

August, 2014 Tool Tip: Real-time Remote Collaboration

Q: Can I collaborate in real time on a value model with a colleague who is working remotely or in another office? A: Yes, multiple people can open the same value model at the same time. This is ...

Making Customer Value Central to Product Innovation

B2B enterprises that are most advanced in value-based pricing strategy embed understanding customer value in their innovation process.  Innovation is important, but not the kind that involves ...

Five Key Factors for Deploying a Successful Value-based Pricing Strategy

For B2B enterprises that choose a Value-based Pricing strategy, perhaps their biggest organizational challenge is embedding best practices into the actions, decisions and behaviors of their ...

Building Strategic B2B Pricing Based on Customer Value

Creating a pricing strategy can't just be an afterthought to a marketing strategy.  And it requires more information than is available from “price management” software, which focuses on enabling ...

4 Steps to Begin Implementing Value-based Pricing

The notion that implementing a Value-based Pricing strategy is an arduous multi-year process isn’t necessarily accurate. In working with B2B enterprises we find that the process can often times ...

How B2B Pricing and Sales Teams Can Work Together

Insights from "Delivering Value Pricing Through B2B Sales Teams" Presented by Mike Wilkinson A salesperson in a room full of Global Pricing Directors, Strategic Pricing Managers, ...

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