I believe there are no sales positions more difficult than B2B Inside Sales reps and Sales Development reps (SDRs) targeting new accounts. Every day these sales professionals answer ...
The “moment of truth” for B2B sales reps selling complex enterprise solutions involving multiple stakeholders is the time presenting and interacting with customers. A recent Richardson Training ...
B2B product launch teams can produce some great analyses. New products about to launch are regularly propelled into the spotlight of management and sales attention. Team presentations at big ...
Great product managers understand customers’ needs and communicate clearly how their product addresses them. For B2B customers, there is one universal need: improved profitability. That need ...
Today’s leading Global B2B Enterprise CEOs and CMOs target two specific areas for increasing top-line revenue and profitability:
Tightly aligning Marketing with Sales revenue ...
In July, we did a webinar to share insights about improving the success of new product launches which was summarized in this earlier blog Nailing the Successful New Product Introduction. We also ...
Value Propositions improve B2B sales team performance, addressing sales challenges throughout the B2B sales cycle. For account executives and sales reps, they are useful early in the sales cycle ...
B2B sales teams increasingly include presales professionals who explain complex technology and apply complex solutions in customer-facing roles. As content and solutions are increasingly ...
CNBC Mad Money’s dynamic host, Jim Cramer, educates and teaches viewers how to analyze and select stocks in today’s complex financial world. Mr. Cramer attracts a TV and Radio audience measured ...
We product managers currently manage to hit the nail on the head ONLY 1 out of 4 times with new product introductions. In other words, 3 out of 4 product launches FAIL to hit their revenue goals ...
