Three Ways Product Managers Miss with the Sales Team
I’d like to share a few examples of how well-intentioned product managers get it wrong with sales people. All are based on real interactions we’ve had working with product, marketing and ...
[Infographic] What Can LeveragePoint Value Propositions Do for You?
Want to learn more about LeveragePoint's Value Proposition tool? Drop us a line.
Why Millennials Outsell Traditional Sales Reps: 3 Key Facets of the Digital-age Selling Strategy
There’s nothing that grinds a millennial’s gears more than wasting time. Which explains why we turn our nose up at the traditional sales approach. Cold calling, long presentations, and frequent ...
Sales Conversations that Engage B2B Buyers: The 3 Layers of a Great Value Proposition
B2B buyers usually have hectic schedules. Yet they make time for some sales conversations. Why?
Busy executives take a sales call because getting live answers to a few key questions is faster ...
5 Key Characteristics of Winning B2B Sales Presentations
Highly successful B2B Sales & Marketing leaders empower their sales teams with sales presentations that engage senior decision makers and key influencers early in the sales process. ...
Value Story Telling is Key to New Product Launch Success Q&A
LeveragePoint's January Webinar, Value Story Telling is Key to New Product Launch Success, Q&A:
Why not do this all (value propositions) using spreadsheets and PowerPoints in a ...
Frame Customer-Centric Conversations to Get the Best Results: Units Make a Difference
There is an unavoidable question in early B2B sales calls: “How much does it cost?” Any experienced buyer wants to figure out quickly whether to spend their time learning about our product. As ...
Frame Customer-Centric Conversations to Get the Best Results: Units Matter – per Year, per Part, per Patient, per Pound
There is an unavoidable question in early B2B sales calls: “How much does it cost?” Any experienced buyer wants to figure out quickly whether to spend their time learning about our product. As ...
Value Story Telling is Key to New Product Launch Success
As many of us know, the track record for new product launches isn’t a pretty picture. Frankly, the success rate has been dismal for a long time - only 1 out of 4 new products ever reach their ...
Value Quotes and the White Papers Behind Them
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