Your Value Proposition in an ESG World: Help Your Customer Understand, Verify, and Improve Their Sustainability Outcomes

HomeResourcesYour Value Proposition in an ESG World: Help Your Customer Understand, Verify, and Improve Their Sustainability Outcomes

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Market-leading global enterprises are increasingly setting sustainability goals. With growing pressure from shareholders, regulators, and customers to improve environmental outcomes, your customers are monitoring and measuring their sustainability outcomes as they make purchasing decisions. The best B2B companies collaborate with their customers to deliver products and solutions to meet their sustainability needs efficiently. Organizations that are able to quantify and communicate the value of their offering, inclusive of environmental impacts, will differentiate themselves from the competition and turn transactional relationships into strategic partnerships.

In this webinar, Peyton Marshall, CEO at LeveragePoint innovations explores ways that innovative B2B organizations are embracing sustainability in their innovation processes, their product launches, their sales conversations, and their strategic relationship reviews with customers.

Peyton Marshall

Peyton Marshall

Peyton Marshall is CEO and Chairman of the Board of LeveragePoint where he works actively with successful B2B enterprises in implementing value selling. For 15 years he served in senior management roles in healthcare products and IT companies, having been CFO and Acting CEO of Panacos Pharmaceuticals, Inc., CFO of EPIX Pharmaceuticals, Inc. and CFO of The Medicines Company through their initial public offering and the commercial launch of Angiomax®. Before that, he was an investment banker for 12 years in London at Union Bank of Switzerland, and at Goldman Sachs where he was head of European product development. He has served on the faculty of the Economics Department at Vanderbilt University. Dr. Marshall holds an AB in Economics from Davidson College and a PhD in Economics from MIT.

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