Best Practices for Accelerating Your Value Strategy
Home › Resources › Best Practices for Accelerating Your Value Strategy
VIEW THE WEBINAR RECORDING BELOW
In today’s fast-paced business environment, traditional change management is no longer sufficient. B2B organizations are under increasing pressure to accelerate the rollout of value management programs. Since traditional value and pricing transformations can last between 5 to 8 years, pricing, marketing, and sales professionals need to find ways to industrialize their value programs to show impact quickly.
In this webinar, Stephan Liozu, Chief Value Officer at Thales and author of Pricing Strategy Implementation: Translating Pricing Strategy Into Results, shared best practices for accelerating value strategy deployment and overall value transformations. During the session, he discussed the ways that people, tools, processes, and mindsets factor into an efficient rollout of a modern value strategy.
Stephan Liozu
Stephan M. Liozu is Chief Value Officer of the Thales Group. He is also an Adjunct Professor & Research Fellow at the Case Western Research University Weatherhead School of Management. Stephan holds a Ph.D. in Management from Case Western Reserve University (2013), an MS in Innovation Management from Toulouse School of Management (2005), and an MBA in Marketing from Cleveland States University (1991). He is a Certified Pricing Professional (CPP), a Prosci® certified Change Manager, and a Strategyzer Business Model Innovation Coach. Over the past few years, Stephan published academic articles in the Journal of Revenue & Pricing Management, Business Horizons, MIT Sloan Management Review, and Industrial Marketing Management. He has also written several articles on strategic pricing issues for the Journal of Professional Pricing and is a regular presenter at Professional Pricing Society conferences in Europe and North America as well as the Strategic Account Management Association conferences.
Fill out the form below to download the slide deck.
Blog Signup
Subscribe to the Value Strategies Blog today
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
