What’s in this whitepaper?
In a LeveragePoint Webinar, Improving the Value Propositions for New Products, Dick Braun described Parker Hannifin’s WinStrategy, which transformed the company into a top-tier financial performer in the manufacturing industry. The key to its success was elevating strategic pricing as a corporate initiative taken seriously from the CEO on down. An important component to WinStrategy is Winovation, a value-based process during the product development phase that allows Parker to truly capture their value through price.
