What’s in this whitepaper?
Getting the price right is vital to the survival of any business. Particularly for enterprises that primarily sell to and service other companies, where relationships can become quite sophisticated with considered sales, recurring revenues and complex transactions. The ability to methodically increase pricing power based on convincing value propositions is invaluable to sales and margin growth strategies. Surprisingly, though, many enterprises still primarily use error-prone spreadsheets for critical functions like price setting and analysis. Download this whitepaper and learn how best-in-class B2B enterprises are replacing cost-plus and competitive based pricing practices using spreadsheets, with value-based pricing and cloud software.
Peyton Marshall is CEO and Chairman of the Board of LeveragePoint where he works actively with successful B2B enterprises in implementing value selling. For 15 years he served in senior management roles in healthcare products and IT companies, having been CFO and Acting CEO of Panacos Pharmaceuticals, Inc., CFO of EPIX Pharmaceuticals, Inc. and CFO of The Medicines Company through their initial public offering and the commercial launch of Angiomax®. Before that, he was an investment banker for 12 years in London at Union Bank of Switzerland, and at Goldman Sachs where he was head of European product development. He has served on the faculty of the Economics Department at Vanderbilt University. Dr. Marshall holds an AB in Economics from Davidson College and a PhD in Economics from MIT.
