Borealis is one of the world’s leading providers of advanced and circular polyolefin solutions and a European market leader in base chemicals and the mechanical recycling of plastics. As longtime proponents of value-based pricing, they recently implemented a successful Customer Value Management Program across their entire go-to-market process, using LeveragePoint as their primary platform for quantifying and communicating value in their product launch, marketing, and sales processes.
In this case study, learn how Borealis was able to implement a strong Customer Value Management initiative, supported by LeveragePoint, that led to a double-digit impact on profitability.
