The best B2B organizations increase their sales velocity by focusing on customer value. By initiating value-based conversations with customers and prospects, they go beyond talking features to having conversations about the financial results they deliver. Rick Cantril, Director of Value-Based Strategies at Fiserv, and his team saw an immediate impact from understanding and quantifying their value, and having initial conversations with existing clients using interactive Value Propositions.
In this video, learn how Fiserv quickly accelerated their Value Selling efforts in three initial steps, helping them increase average win rates by 10%, increase average profitability by 15%, and reduce sales cycles by 50-75%.
