Strategic pricing experts advise B2B companies to set prices based on their tangible economic value. This approach, known as Value-Based Pricing, has proven to be more profitable than either traditional cost-plus or competitive pricing methods. But how do you measure economic value? It begins with a value model, which quantifies that tangible, economic value of your product.
In this video, we’ll explain some key value modeling concepts. Plus, we’ll show how anyone can build a value model in minutes, even without any previous pricing experience. Here’s what you will learn:
- The components of a value model
- Step-by-step instructions for creating a comprehensive value model, using a practical example
- Why a value model is a critical foundation for a successful value-based strategy
The example above uses the LeveragePoint for value model creation. To learn more about LeveragePoint click here, or contact us to discuss how we can help you.
